Source of Creativity: Entertainment

Business is competition, it's a form of survival.

It's all about using the available resources.

Some you already have, others you acquire.

But ultimately, those who utilise what their current resource win.

Why?

Because they are more experienced in using it.

If you are/were addicted to watching series, play games, or anything related to entertainment… Why not use that to your advantage?

I started my journey on May 2024.

For 3-4 months I wasn't fulfilled… I nearly quitted.

I followed the advice you hear everywhere, "Follow the steps of those 2 steps ahead of you"

I ended up jumping from one thing to another.

When a big creator DMed me elaborating on my problems and asking to hop on a call, I was very happy thinking finally I would get some help, until we hop on a call, just for him to pitch me with his ridicilous offer.

My hopes were shattered from that moment.

I was showing up everyday just for the sole reason of "tough time won't last"

Fast forward to now,

As some may say, "I learnt how to enjoy the journey".

While I disagree with that, a better phrase would be "I built a joyful journey"

It starts with using your lifestyle to fit your journey in it.

Entertainment

While business value "value" and labour values "hard work", entertainment values creativity over anything else.

Every time you hear a new series everyone keeps talking about, it became popular mainly due to its creativity.

Creativity hugely links Uniqueness.

If you combine both, you have authenticity!

The word everyone spams on X.

Creativity

So how can we use entertainment as a source of creativity.

Simple, draw one lesson from your fav entertainment shows.

I was able to become enthusiastic about experimenting due to a show I watched.

Experimentation is hard, it requires clarity.

If you are not very clear on how to experiment, you will never be able to.

So I was able to come up with my own unique way to experiment (will cover in another newsletter), thanks to the show.

Here are some basic examples

There is a harder version to this:

Try dissecting the show/ series into sections and see what sections played a huge role in creativity.

Once you dissect it, you will see some concepts being used in every show/ series.

These are the foundations of entertainment, e.g.

All these play a huge role to make it immersive.

The same applies with writing, there are some non negotiable foundations.

Let's go through them quickly

Foundation of writing

There are three foundations of writing, if done perfectly, you are in the top 1%.

First, value.

If your writing does not provide value to your audience, why would they bother reading it.

But what is a value?

Value = problem solving.

Whatever content you are writing, ask yourself "Is this really solving any of my audience's problems?"

Second, impact.

If you are not leaving a strong impression on the reader, why would they come back to consume more of your content?

You need use creativity to widen their view, shift their perspective, impact their lives with your writing

Third, relatability.

If your content can't be related to, you will feel distant from your audience, which will only lead to losing them.

The best way to avoid that is by using storytelling.

Storytelling

Storytelling is the single thing that stayed with humanity for the longest time.

Humans make a sense of the world through stories.

It's in our genes, it's one of the few things that differentiate us from other organisms.

This is why you can't stop watching series, shows and reading books.

Entertainment industry is where storytelling is used the best.

Study it, learn it, use it.

You have to use some storytelling in your business

When people tell you sell the transformation, they mean use storytelling to make the prospect feel this offer is for him/her.

There are many ways a series can use storytelling.

For example, for me I like it when a story starts with something confusing and then after few minutes, we get into a flashback to make sense on what's going on.

That's the form I use in my newsletters.

Btw, storytelling is just one aspect of entertainment, you can extract way more than just that.

At the end of the day, a series is piece of written novel that was turned into a video.

You could produce the same quality in your writing.

Keep writing, and that day will sure to come.

That's all for today.

Talk soon,

Hamsa

P.S. New Year, New Chapter. Let's make 2025 our year. If you need help with anything, reply back with your question and I will help you.