ukon letter

Writing Newsletters

Writing newsletters is never easy.

It requires way more effort than just writing content on social media.

But the returns on these efforts are more than worth it

So I want to share with you how I write my newsletters.

With these methods, I was able to

Shoutout to daily writing.

(Receiving such DMs makes all worth it)

Without a further ado, let's dive in.

One problem

Identify one key problem you are trying to solve in each newsletter.

First question?

Is your audience aware of that problem?

If not, you need to make them aware.

How?

You describe the consequences of the problem and how they are experiencing it.

You need to use persuasion and amplification to convince them that it's a major problem.

Once you are done with that, with one or two sentence, try to give them a different perspective on the problem.

Widen their view, let them see the problem from new lenses.

For example, the problem of not growing on X.

You can cover it from multiple perspectives,

These two solves the same problem, but they are from different perspective.

Now they are convinced this new perspective could be the solution so you move to the next stage.

Storytelling

Storytelling has only one purpose, to make it relatable.

You need to link the topic to your own experience.

You need to cover the transformation you went through

The reason we add this is to increase trust and relatability.

We want the audience to relate to how you were before to their current situation and how you became after the solution to their desired outcome.

This way they are eager to keep reading to find out the solution.

Solution

Now at this point, the reader trusts you and is convinced.

Don't use first person, use second person.

The main reason we use first person is to make it relatable but through storytelling, we already made them related to our story.

Now all you need to do is make it all about the reader.

Use YOU.

With that out of the way, there are two options now.

The second option is used for mainly promoting your products and services.

However, if you spam it, you might end up losing trust of your own audience.

You want to have the right balance, where most of you newsletters are the first option.

Why?

Cuz you need to give free value a lot for your email list to not go dry.

Which is why in newsletters, quality beats quantity any day.

This is the main reason I changed to two newsletters a week.

That's all for today...

Yep, one last thing, you might need that last push to start building your own newsletter.

This is the sign, go and build your own newsletter.

My first newsletters sucked so bad.

It will take time and iteration to get good, so why delay it?

If you face with any trouble, dont hesitate to reply to this email.

Talk soon

Hamsa

P.S. Systematic writing will be launching soon, if you would like early access, reply "Systematic writing" or dm me on X.